En el anterior post os hablé de la diseñadora de punto Pam Allen. En este me centro en la compañía de la que es propietaria y cuyo lino estoy utilizando para el top Azalea: Quince & Co. Como ya avancé, nació en 2010 como resultado de la unión entre Pam y el propietario de una antigua planta de hilado norteamericana. Siguiendo el camino de recuperar parte de la industria textil de su país, en total decadencia por la globalización, y gracias al éxito de ventas y popularidad que gozan sus productos, actualmente trabajan con varias fábricas tradicionales, así como con ovejas, alpacas y cabras angoras 100% estadounidenses.
In the previous post I wrote about the American knitwear designer Pam Allen. Now, I will talk about her company, whose linen I'm using for the Azalea top: Quince & Co. As I said, it started in 2010 after Pam and the owner of an old spinning mill became business partners. Now, they work with several manufacturers, and with sheeps, alpacas and angora goats 100% American. By this way, they try to achieve part of the textile industry in their country, which is in decline due to the globalization. And this is possible thanks to their popular products and their great talent.
Como contrapartida, el coste de la mano de obra y la obligación de
cumplir con estándares medioambientales hacen que su producto final tienda a ser caro. Pero Quince & Co. ha sabido convertir este handicap en una ventaja
competitiva, asumiéndolo como parte de su filosofía: productos
respetuosos con el medio ambiente y con los recursos humanos. En cambio,
para rebajar los precios, además de producir a una escala mucho mayor
que la artesanal, ha conseguido realizar una sabia labor de marketing, un producto estupendo y un estilo
publicitario maravilloso.
However, cost of labor and environmental standards raise their prices. But Quince & Co. turned this handicap into a competitive advantage by taking it on its own business philosophy: eco-friendly products and decent labor. This fact and other factors like producing in a higher scale than the artisanal, a wise marketing work, a great product, and an awesome advertising style, let them balance prices.
Caso aparte es el de otra de las fibras naturales que utiliza Quince & Co.: el lino. En EE.UU. no se produce lino orgánico, así que recurrieron a Bélgica, uno de sus mayores productores en el mundo. Y a Italia, de gran industria textil, para su hilado.
Apart from animal fibres, Quince & Co. also use linen. Organic linen production doesn't exist in the US, so they buy it in Belgium, one of its leading producers. And spin it in Italy, with great textile tradition.
Podéis ver que soy admiradora de Quince & Co. como empresa, a pesar de no conocer en persona más que a su lino Sparrow. Me parece que desarrollan unas estrategias empresariales superinteligentes. Por ejemplo, ¿habéis visto cuántas diseñadoras de élite han trabajado para ellos? Veronik Avery, Olga Buraya-Kefelian, Veera Välimäki, Hanna Fettig, Gudrun Johnston, Melanie Berg, Michiyo, Bristol Ivy... ¿Y qué me decís de la fotografía? El estilo inconfundible de la fotógrafa y diseñadora Carrie Bostick Hoge ha impregnado toda la imagen de la compañía, y continúa haciéndolo a pesar de haberse independizado hace algún tiempo. ¿Y habéis visto cómo funciona Quince & Co. en Instagram? Trata a sus seguidores como auténticas estrellas regrameando sus fotos.
As you can see, I admire Quince & Co., despite of having only used its linen Sparrow. I think they usually develop very intelligent business strategies. For example, have you ever seen how many top knitwear designers work with them? Veronik Avery, Olga Buraya-Kefelian, Veera Välimäki, Hanna Fettig, Gudrun Johnston, Melanie Berg, Michiyo, Bristol Ivy... And, what about their photography? The aesthetic given by the photographer and designer Carrie Bostick Hoge to the company images is amazing and still noticeable, though she works with its own brand now. And, have you checked Quince & Co. Instagram account? They usually regram their follower's photos as if they were real stars.
El estilo sencillo, minimalista y actual de sus diseños, los colores suaves, variados y empolvados de sus hilos, la imagen cuidada pero espontánea y natural de su fotografía, el amor por la naturaleza que derrochan, el uso sostenible del sistema económico global, el halo artesanal que lo envuelve... Todos estos valores, tan de moda, caracterizan a Quince & Co. Una compañía propia del tiempo en que vivimos.
Lots of fashionable values define Quince & Co: its clean and minimalist designs, soft, dusty and varied colors of their yarns, the perfect but natural photography, their environmental awareness, their sustainable use of the global economical system, their artisanal halo... A modern and inspiring company.
¿Dónde comprar Quince & Co. en España? :: Where can I buy Quince & Co. products in Spain?
VEGAKNITS (flagship store)
theOPENstudio79 (linen store)
References:
Amirisu - Mainebiz.biz - Whitknits.com
In the previous post I wrote about the American knitwear designer Pam Allen. Now, I will talk about her company, whose linen I'm using for the Azalea top: Quince & Co. As I said, it started in 2010 after Pam and the owner of an old spinning mill became business partners. Now, they work with several manufacturers, and with sheeps, alpacas and angora goats 100% American. By this way, they try to achieve part of the textile industry in their country, which is in decline due to the globalization. And this is possible thanks to their popular products and their great talent.
However, cost of labor and environmental standards raise their prices. But Quince & Co. turned this handicap into a competitive advantage by taking it on its own business philosophy: eco-friendly products and decent labor. This fact and other factors like producing in a higher scale than the artisanal, a wise marketing work, a great product, and an awesome advertising style, let them balance prices.
Caso aparte es el de otra de las fibras naturales que utiliza Quince & Co.: el lino. En EE.UU. no se produce lino orgánico, así que recurrieron a Bélgica, uno de sus mayores productores en el mundo. Y a Italia, de gran industria textil, para su hilado.
Apart from animal fibres, Quince & Co. also use linen. Organic linen production doesn't exist in the US, so they buy it in Belgium, one of its leading producers. And spin it in Italy, with great textile tradition.
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| Sparrow by Quince and Co. |
As you can see, I admire Quince & Co., despite of having only used its linen Sparrow. I think they usually develop very intelligent business strategies. For example, have you ever seen how many top knitwear designers work with them? Veronik Avery, Olga Buraya-Kefelian, Veera Välimäki, Hanna Fettig, Gudrun Johnston, Melanie Berg, Michiyo, Bristol Ivy... And, what about their photography? The aesthetic given by the photographer and designer Carrie Bostick Hoge to the company images is amazing and still noticeable, though she works with its own brand now. And, have you checked Quince & Co. Instagram account? They usually regram their follower's photos as if they were real stars.
 |
| Cartas de color :: Color cards |
Lots of fashionable values define Quince & Co: its clean and minimalist designs, soft, dusty and varied colors of their yarns, the perfect but natural photography, their environmental awareness, their sustainable use of the global economical system, their artisanal halo... A modern and inspiring company.
¿Dónde comprar Quince & Co. en España? :: Where can I buy Quince & Co. products in Spain?
VEGAKNITS (flagship store)
theOPENstudio79 (linen store)
References:
Amirisu - Mainebiz.biz - Whitknits.com
